Time gets away - feels as if I blinked and now it is July!
My last post was in May ---- crazy busy? Yes.
Since that last post, I have experienced a small shift.
I didn't move along the line -- the line shifted.
Do you remember that type of shift in basic economic analysis:
the entire curve shifted .......
The shift started even before the trip to Rose Mountain; but I didn't know it.
While there, it was official: one small jump of the curve.
And now, though I am back, I am not.
And now, though I am multi-tasking during the day, I am focused.
And now, that one small shift feels like a leap ... beyond faith.
I imagine that I can keep it close - through practice.
Maybe. Just maybe.
Time to load pictures ... wonder how much time is spent on average doing that ...
Speaking of average:
I wonder how many web analysts are trying to explain changes in average time on site...
or average order size (AOS) ...
or average order value (AOV) ...
at any one time on any Monday in America ...
Of course, I would need to make the decision to consider only one of those.
Then I would need to understand, at least roughly, how many web analysts there are in America.
Then I would need to identify how many are working in the vertical (if I chose AOV or AOS) ....
Hmm ... maybe understanding that is not all that important to me...
Maybe, just maybe, that's something you might want to do before you start running a calculation:
consider how much effort you'll have to spend to gather the data and make the calculation compared to the value of knowing the value of the data collected.
To know for the sake of knowing ... nah.
To know so that you can make a decision: maybe.
Depends upon your decision and the cost of gathering.
a small shift: consider the cost / benefit before jumping.
